IN A WORLD SATURATED BY CONTENT AND PLATFORMS,  ATTENTION  (abbr. ATTN) IS THE NEW BUSINESS CURRENCY

 

CONNECTING BRANDS AND RIGHTS HOLDERS ACROSS SPORTS, ESPORTS, GAMING AND STREAMING

As the average age of traditional sports fans continues to rise, brands are increasingly concerned with how they engage with younger audiences through their passion points, and by the platforms they choose to spend time.


Equally, emerging platforms and rights holders are keen to build commercial returns on the audiences they are attracting, but many lack the experience to provide brands with the commercial packaging and metrics that will deliver proven ROI.

Attention Sports & Media helps bridge the gap between brands and emerging technologies / rights holders by leveraging years of experience of driving innovation in sports & media, helping to create insight-led strategies that deliver measurable results and clear, accountable bottom line impact.

 
 
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MEET THE FOUNDER - DUNCAN MCMONAGLE

Attention Sports & Media's Founder and Managing Director, Duncan McMonagle, has over 16 years experience of working with global brands, agencies and rights holders across sports, media and technology.

He has worked on global brand strategy, activation and evaluation for brands such as Nike, Adidas, Heineken, Coca-Cola, PepsiCo, P&G, Samsung and Google across sports, entertainment and lifestyle verticals.

His work agency side, as well as for rights holders, technology startups and media platforms gives him a unique insight in to the marketplace and a keen sense of what is needed to bring supply and demand together to deliver meaningful results.

He also has a strong track record of driving innovation & growth having helped technology start up Blue Lithium through to its acquisition by Yahoo and most recently, as CRO, grew Minute Media from a start up in to a company valued in the hundreds of millions.

 

OUR SERVICES

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BRANDS

CONSULTING

BRAND & COMMUNICATION STRATEGY

SPONSORSHIP PROPERTY IDENTIFICATION

CAMPAIGN IDEATION, PLANNING & ACTIVATION

RESEARCH & INSIGHTS

MEASUREMENT & EVALUATION

ROI MODELLING

CONTRACT NEGOTIATION & SUPPORT

BRANDS

CONTENT MARKETING

CONTENT & EDITORIAL PLANNING
AUDIENCE VALIDATION & TARGETING
CONTENT PRODUCTION - EDITORIAL & VIDEO
DISTRIBUTION & AMPLIFICATION
SOCIAL STRATEGY
CAMPAIGN MANAGEMENT
MEASUREMENT & EVALUATION

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RIGHTS HOLDERS

AUDIENCE & REVENUE GROWTH

COMMERCIAL STRATEGY & PACKAGING
REVENUE AUDIT
RIGHTS VALUATION
SALES & PARTNERSHIPS
CONTRACT NEGOTIATION & SUPPORT
CONTENT & SOCIAL MEDIA STRATEGY
AUDIENCE EXTENTION & GROWTH
INSIGHTS & MEASUREMENTS / EVALUATION

 
 

CONTACT US

London, UK

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©2019 by Attention Sports & Media