TRAVIS SCOTT | ASTRONOMICAL EVENT IN NUMBERS (NEILSEN)

Updated: Sep 9

KEY NUMBERS

IN GAME

- 45.8M Live access to the game across 5 events on different dates / timezones

- 27.7M Unique players in game across the 5 events

- 12.3M Concurrent players (peak) during the ifrst event

TWITCH

- 4.7M AMA (average minute audience) on Epic Games' official Twitch channel

- 2.3M AMA on initial event

- Over 74K Twitch channels live streamed the event to their followers

SOCIALS

- 17.9K social posts across FB & Insta

- 24.5M interactions on FB & Insta

- 66% of all posted content were videos

- House of Highlights post drew the biggest reaction with 7.32M views, 900K likes and 9.2K comments

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